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GOOD WILL [ Also see Business Reputation ] Good will is the one and only asset that competition cannot undersell or destroy.       - Marshall Field We are thankful for good-will rather than for services, for the motive than the quantum of favor received.       - William Hazlitt (1) Last Revised: 2008 April 9 Copyright © 1999-2008 John C. Shepard. All Rights Reserved. The GIGA name and logo are trademarks registered in the U.S. Patent and Trademark Office by John C. Shepard.  WWW.GIGA-USA.COM     Back to Top of Page

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