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There are, then, these three means of effecting persuasion. The man who is to be in command of them must, it is clear, be able (1) to reason logically, (2) to understand human character and goodness in their various forms, and (3) to understand the emotions--that is, to name them and describe them, to know their causes and the way in which they are excited. - Aristotle, Rhetoric (bk. I, ch. 2) Few are open to conviction, but the majority of men are open to persuasion. - Johann Wolfgang von Goethe His tongue dropt manna, and could make the worse appear the better reason. - John Milton At the end of reasons comes persuasion. - Ludwig Wittgenstein It is only for those to employ force who possess strength without judgment; but the well advised will have recourse to other means. Besides, he who pretends to carry his point by force hath need of many associates; but the man who can persuade knows that he is himself sufficient for the purpose; neither can such a one be supposed forward to shed blood; for, who is there would choose to destroy a fellow citizen rather than make a friend of him by mildness and persuasion? - Xenophon
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